Streaming Services and The Impact on Audiences — A Mutualistic Dynamic?
Streaming services have also had a significant impact on the way audiences discover new shows. With traditional TV, audiences typically discovered new shows through advertising or word of mouth. However, streaming services have made it easier for audiences to discover new shows through personalized recommendations, curated lists, and the ability to search for shows by genre or theme. This has led to a wider variety of shows being consumed by a wider audience and has opened up new opportunities for niche shows to find an audience and for smaller production companies to showcase their content.
Streaming services have also changed the way TV shows are produced and distributed. Traditional TV shows were produced for a specific time slot and audience, but streaming services have allowed for a more flexible approach to production and distribution. This has led to a rise in long-form storytelling, as well as a shift towards shows that are produced and released in a similar way to movies. This new format has allowed for more complex and nuanced stories to be told and has led to the creation of critically acclaimed shows that might not have found an audience on traditional TV.
One other point is that streaming services have also had a significant impact on the way audiences engage with TV shows through social media. Audiences can now share their thoughts and opinions on shows in real-time through social media platforms, which has led to a more interactive and engaged audience. This has also led to the rise of fan communities and online discussions, which has allowed for a deeper engagement with shows and has also led to the creation of online communities that are dedicated to specific shows.
In conclusion, streaming services have had a significant impact on TV audience engagement. They have changed the way audiences watch and discover shows, the way shows are produced and distributed, and the way audiences engage with shows through social media. Streaming services have opened up new opportunities for niche shows to find an audience and for smaller production companies to showcase their content. They have also led to a more flexible approach to production and distribution and has allowed for a more complex and nuanced stories to be told. With streaming services, audiences have the ability to watch shows on their own schedule and engage with them in new and exciting ways
